Air fryers are relatively recent appliances that have flooded the appliance market, given their healthy nature, since they “fry” without oil. A key in the introduction of the markets is their relatively low prices.
Cecotec’s approach was to make a simple design that communicated its brand identity, at that time, with the intention of offering the user a model with a considerable price difference with respect to market references, for which a solution that included a ceramic tray, with the advantages that this entailed, high resistance to heat, cost reduction and optimization of parts.
It is a product with a fairly significant market penetration, which was one of the brand’s first commercial successes.
Do not doubt to see a presentation video here